U.S. Restaurants

United States Restaurants Directory & Free Information.

Online guide to restaurants and food stores in the United States

Delphi Display Systems Awarded Three Year Exclusive Contract From CKE Restaurants, Inc.

By Anonymous

FOR IMMEDIATE RELEASE
CONTACT:
Glenn Kassel
Vice President, Sales and Marketing
485 E. 17th Street, Suite 400
Costa Mesa, CA 92627
(949) 515-1490 Ext. 751
Gkassel@DelphiDisplaySystems.com
Delphi Display Systems Awarded Three Year Exclusive Contract from CKE Restaurants, Inc.
COSTA MESA, CA – May 9, 2002 – Delphi Display Systems, Inc. announced today that it was awarded a
three-year exclusive contract by CKE Restaurants, Inc. (“CKE”) (NYSE: CKR) to supply Order Confirmation
System (“OCS”) technology for all company owned Carl’s Jr. and Hardee’s drive through restaurants. This
technology integrates advanced digital video electronics with state-of-the-art sunlight readable color liquid
crystal display (“LCD”) technology to improve the efficiency of fast food drive through operations. “We are
very excited to be selected as the exclusive supplier of OCS technology to Carl’s Jr. and Hardee’s
restaurants,” said Ken Neeld, Delphi’s President and CEO. “This technology will allow CKE to continue to
improve their drive through business and help provide a better experience for their customers.”
Located at the order point in the drive through lane, the OCS visually confirms customer’s orders to improve
accuracy and speed of service. Additionally, the OCS functions as a digital marketing medium by displaying
full color, high resolution, point of purchase images. Other benefits include access to hearing-impaired
customers, bridging language barriers, and employee theft reduction.
"Carl’s Jr. is excited to partner with Delphi in our continuous efforts to improve guest satisfaction and drive-thru
service in our restaurants," said Rick Fortman, Executive Vice President of Operations for Carl’s Jr. "Our
guests are the reason we are in business and this new system will provide us with another opportunity to meet
their needs."
“At Hardee’s, improving drive-thru service is always one of our top priorities,” said Noah Griggs, Executive
Vice President of Operations for Hardee’s. “The order confirmation boards will further enhance our guest’s
experience and convenience at the drive-thru. We are extremely pleased to offer this new technology for the
purpose of improving drive-thru service in our restaurants.”
About Delphi Display Systems
Headquartered in Costa Mesa, California, Delphi Display Systems designs and manufactures outdoor digital
video display systems for the Quick Service Restaurant industry. Applications include drive-through order
confirmation, digital point-of-purchase advertising, digital menu boards, electronic billboards, and outdoor
information kiosks. Additional customers include McDonald’s, Taco Bell, Jack In The Box, KFC, Wendy’s,
Allied Domecq and Krispy Kreme Doughnuts to name a few. For more information on the company or the
products they offer visit their web site at www.DelphiDisplaySystems.com or call (800) 456-0060.
About CKE Restaurants
CKE Restaurants, Inc. is a New York Stock Exchange company, which through its subsidiaries, franchisees
and licensees, operates Carl's Jr.® and Hardee's® quick-service restaurants. Based on fiscal 2001 systemwide
sales of $3.16 billion, CKE is the nation's fourth-largest quick-service hamburger chain. The CKE system
includes more than 3,400 locations in 45 states and 14 foreign countries, with an employee base of
approximately 35,500.

This article courtesy of http://state-restaurants.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.