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Tastee-Freez Adopts a New Slogan

By Anonymous

TASTEE-FREEZ – ADOPTS A NEW SLOGAN

(Utica, MI) - - - A new national slogan was adopted by Tastee-Freez at the annual national advertising meeting. The new slogan “Sweet Sensations, Hot Temptations” reflects the chain restaurants diverse menu that differs by unit but always includes an array of delicious frozen dessert entrees and hot toppings.

In today’s marketplace, the opportunity exists for Tastee-Freez to be a formidable contender in the fast food/ frozen dessert sector. Developing a new slogan is part of an effort to continue to strengthen and leverage the brand identity. The new slogan will refresh the Tastee-Freez image by emphasizing the product lineup of desserts and hot foods entrees where available.

Tastee-Freez is traditionally known and nostalgically remembered for their soft serve ice cream treats. Approximately 60% of all Tastee-Freez locations also have a fast food menu that includes items such as hamburgers, chicken, hot dogs and French fries. The new slogan is an umbrella for the many different products that are served at Tastee-Freez restaurants.

Tastee-Freez menus differ by unit and range from full breakfast, lunch, dinner and dessert restaurants to dessert only operations. Over the years slogans such as “These are Tastee Times” and “The Hottest Cool Around” have been attached to the Tastee-Freez signature products such a the Old Fashioned Sundae, FreezeeÔ, Parfait and Banana Split. Tastee-Freez is a nationwide chain with 250 locations in 36 states and Panama.

This article courtesy of http://state-restaurants.com/.
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